What we did:
We revamped the front-end design and structure of the Burgess website, enhancing its visual appeal, user experience, and SEO.
How it helped:
The improvements attracted high-value customers, increased qualified leads, and elevated Burgess’ online presence.
A new platform, a new digital showcase.
Burgess was founded by an inspirational leader, who combined his love of the ocean with a pioneering approach to superyacht luxury. The purpose of their work is to bring that passion to more people, enabling a new generation to experience the oceans in the most luxurious and sustainable way possible.
We know how to connect with specific audiences. By working closely with the Burgess team we applied our targeting expertise to the yachting industry, delivering an impressive outcome.
We set the benchmark for superyacht chartering, brokerage and management websites, breaking the mould from the traditional formula for luxury yachting. Discover the difference for yourself - www.burgessyachts.com
Challenges
CHALLENGES
Reaching Modern Clients
Reaching the next generation of ultra-high-net-worth clients required a bold departure from traditional yachting marketing and a focus on fresh, adventurous narratives.
Simplifying User Experience
Boosting Lead Generation
The previous digital platform struggled to deliver the seamless experience required for showcasing luxury charters, sales, and management in a way that felt intuitive and engaging.
Without a unified approach to search marketing and paid advertising, Burgess faced difficulty in driving qualified leads and improving online visibility in an increasingly competitive market.
THE SOLUTION
Setting the stage
Attracting High-Value Customers
We restructured the Burgess website with a strong focus on aligning with the expectations of ultra-high-net-worth individuals. By emphasising clean, elegant design and personalised content that highlights Burgess’ luxury offerings, we created a digital experience that speaks directly to their target audience.
The site now effortlessly communicates exclusivity and sophistication, ensuring it resonates with their high-value clientele.
Redefining luxury online for discerning customers.
An effortless journey from search to enquiry.
Optimised User Journeys
We revamped the user experience by simplifying navigation and optimising the site structure, allowing visitors to seamlessly explore charters, brokerage services, and yachts that meet their unique needs.
By guiding users to their desired content quickly and intuitively, we ensured that the site delivers an effortless browsing experience that keeps visitors engaged and on track towards making enquiries.
SEO Enhancements
To help Burgess reach more potential clients, we implemented key SEO strategies that boosted search visibility for high-value terms like “superyachts” and “luxury yachts.” These changes drove more qualified traffic to the site, ensuring that users searching for premium yachting services could easily find Burgess online.
This improved search presence has been pivotal in expanding their reach to new audiences.
Luxury yachts just one search away.
Modern design meets timeless luxury.
Modernised Front-End Design
We transformed the front-end design of the Burgess site, replacing outdated visuals with a sleek, modern aesthetic that reflects their status as leaders in the luxury yachting market.
The new design combines sophistication with functionality, delivering an engaging and visually impactful online presence that sets Burgess apart from competitors.
Enhanced Lead Generation
We improved lead generation by redesigning enquiry forms and calls-to-action, making it simpler and more intuitive for users to contact Burgess or request additional information.
These optimisations ensure that potential clients are guided to the right touchpoints, resulting in more qualified enquiries and higher conversion rates.
Turning visitors into valued clients.
Luxury, anywhere you go.
Responsive Design for Mobile Users
Recognising the importance of mobile accessibility, we ensured that the Burgess site delivers a seamless experience on all devices. The responsive design enables users to browse luxury yacht listings, make enquiries, and engage with the site effortlessly, whether on a smartphone, tablet, or desktop.
This flexibility ensures that Burgess can meet the needs of their increasingly mobile audience.
Burgess’ digital makeover revolutionised how luxury yachting is experienced online, combining elegant design with seamless navigation to captivate ultra-high-net-worth clients. The reimagined site not only highlights their world-class yachts and services but also redefines online sophistication, forging stronger connections with a new wave of adventurous, discerning customers.
TESTIMONIAL
"The Creality Studio team managed this complex and lengthy project with complete professionalism and a positive, ‘can do’ attitude throughout. The uplift in results since launching has been very encouraging."
Greg Olszowski, Head of Digital & Data, Burgess
CONCLUSION
As a result of this digital transformation, Burgess has experienced a remarkable uplift in online engagement and high-value enquiries. The refined website structure and optimised SEO have significantly increased visibility, attracting a broader and more adventurous audience to their luxury offerings.
Since then, the Burgess team has taken full control of managing the website internally, building upon our foundational work to elevate the platform even further. Their ongoing enhancements have made the site an extraordinary digital showcase that continues to set the standard in the ultra-high-net-worth yachting industry.
DIGITAL
DIGITAL / BRAND IDENTITY