What we did:
Revamped and now oversee Perky Pen Gifts’ website, transforming its design, performance, and functionality while seamlessly managing updates, products, and promotions.
How it helped:
Elevated their online presence to the top of search results, enhanced user experience, and created a platform that fuels engagement, personalisation, and lasting customer connections.
A Creative Platform for Representation and Connection
Perky Pen Gifts is a heartfelt brand dedicated to celebrating diversity through thoughtfully designed greeting cards, posters, and personalised gifts. With a mission to represent ethnic minority cultures and make gifting meaningful, they needed a digital space as vibrant and versatile as their vision.
Partnering with Creality Studio, Perky Pen Gifts underwent a digital transformation. We enhanced their website’s design, improved performance, and streamlined functionality, creating a platform that showcases their artistry, connects with their audience, and simplifies product personalisation and promotions. The result? A seamless online experience that turns moments into memories.
Challenges
CHALLENGES
Keeping the Website Updated
Managing the site alone became overwhelming, with outdated content and missing updates making it hard to keep things running smoothly.
Lack of Visual Appeal and Functionality
Difficulty Reaching a Wider Audience Online
The website’s original design failed to showcase the vibrancy of their products, leading to a lacklustre user experience and slower engagement.
Without proper SEO setup or promotional tools, the website struggled to stand out and connect with its target audience effectively.
THE SOLUTION
Setting the stage
Seasonal offers, just a click away!
Dynamic Promotions in
Real-Time
The new banner management system enables Perky Pen Gifts to update promotional content effortlessly, making sure customers are always in the loop about seasonal offers, special discounts, and exclusive sales. With vibrant, customisable banners placed throughout the site, the promotions are eye-catching and always relevant, adding a dynamic touch to the shopping experience.
The ability to make these updates quickly ensures that no opportunity is missed, driving engagement and increasing conversions.
Making every gift uniquely yours.
Hassle-Free Updates
With a streamlined content management system, we ensure Perky Pen Gifts’ website is always up-to-date with the latest products, seasonal promotions, and content changes. We handle everything from updating product listings to changing promotional banners, so the team doesn’t need to worry about website maintenance. This enables them to focus on what they do best – creating beautiful, memorable gifts.
With our management, the site remains fresh and fully operational at all times, ensuring a consistent customer experience.
Updates made easy, stress-free management.
Personalised Shopping Experience
We introduced a streamlined, user-friendly system for customers to personalise their greeting cards, posters, and canvases, ensuring that every gift is as unique as the person receiving it. Through a simple, guided process, customers can input names, messages, and dates, making it easy to create the perfect, thoughtful gift.
The personalised products page is designed to be intuitive, with clear instructions and a smooth design, ensuring customers can customise their items with no confusion.
Boosted Online Visibility
By setting up Google Console and Analytics, we optimised the site to ensure it ranks high on search engines for relevant keywords. This technical enhancement enables Google to crawl the entire website effectively, increasing its visibility and driving more organic traffic.
As a result, Perky Pen Gifts now appears as a top search result for people looking for greeting cards and personalised gifts, significantly improving its reach and helping new customers discover the brand.
First on Google, first in their hearts.
Effortless Product Browsing
We reimagined the way customers explore Perky Pen Gifts’ beautiful creations. The new product gallery is more than just a display; it’s an immersive shopping experience. High-definition images, accompanied by insightful reviews and rich product details, invite users to linger, discover, and fall in love with every item.
Seamless navigation ensures customers can easily move between greeting cards, posters, canvases, and personalised products, making every click a journey towards the perfect gift.
Every product, every detail, all in one place.
Perky Pen Gifts’ website overhaul transformed the shopping experience, with an intuitive design and dynamic product gallery that showcases personalised gifts. The improved site structure boosts engagement and makes every visit memorable, solidifying their online presence and deepening customer connection.
TESTIMONIAL
Working with Creality Studio over the past 4 months has been an absolute pleasure. We initially set up our website on Shopify but needed someone skilled to maintain and manage it regularly. Creality Studio's communication has been exceptional, and his attentiveness and efficiency have made running our business smoother and more professional. He’s hands down one of the easiest and most professional people to work with!
Tobi & Victry, Co-Founders of Perky Pen Gifts
CONCLUSION
As a result of this digital overhaul, Perky Pen Gifts has seen a noticeable boost in website engagement and customer satisfaction. The streamlined site makes it easier for customers to explore products, discover new collections, and place orders with ease.
Additionally, the enhanced SEO and Google ranking have significantly increased their visibility, driving more traffic to the website. The gallery and review features have further built trust with customers, while the ongoing management and updates ensure that the website stays fresh and aligned with Perky Pen’s evolving offerings.
Advancing God's Kingdom
DIGITAL
Designed an elegant and intuitive platform for a premium cleaning service, seamlessly highlighting their expertise in home and Airbnb cleaning while simplifying booking processes and elevating client engagement for a more efficient and polished experience.
DIGITAL / BRAND IDENTITY